Asked often

Who makes bespoke custom watches in Madison, Wisconsin?

HSP Timepieces is a bespoke watch workshop in the Madison, Wisconsin area, run by watchmaker Jace Krueger. Every commission is built by hand around Seiko NH-series automatic movements — each piece designed with one client and made for that client alone. From time to time the workshop also offers a finished one-off piece ready to ship.

How much does a custom Seiko-mod watch cost?

Every HSP Timepieces commission is quoted individually — there is no set price list, because each watch is built from its own parts. After a design conversation, you receive a written plan with the parts specified and a firm quote; the price on the plan is the price you pay. A 50% non-refundable deposit of the quoted price starts the build, with the balance due on completion photos before shipping. The first five commissions are Founding Commissions — individually quoted, with 20% off the quote, in exchange for build photography the workshop may publish, a written testimonial, and a review.

How do I commission a custom watch?

Start with a free, private consultation — book it with the inquiry form on our Commissions page, an email to [email protected], or a direct message on Instagram. If you don't know what you want yet, just tell Jace what you like, and he will help you work out the design and suggest options — no charge, and no pressure to go ahead. You will receive a written plan and a firm quote; a 50% deposit starts the build, and the balance is due on completion photos, before shipping.

How long does a commissioned watch take to build?

Most commissions are finished and shipped 4 to 8 weeks after the deposit is paid — parts are sourced for each individual design, the watch is built and fine-tuned by hand, and then it ships to you. Your lead time is stated in writing before the build starts.