A bespoke watch, made in Wisconsin

HSP Timepieces is a bespoke watch workshop in the Madison, Wisconsin area, and the workshop of maker Jace Krueger. Every watch is built to commission around genuine Seiko NH-series automatic movements (self-winding — no battery) — your dial, your case, your strap, assembled by hand and fine-tuned so it keeps accurate time before it leaves the bench.

Commissions are the workshop's heart, and parts are sourced for your build alone: the watch is assembled and fine-tuned at one bench, and you see photographs of it at every stage. There is no production line here and no shelf of stock — but now and then a finished one-off piece comes off the bench with no client waiting for it, and those rare pieces are offered ready to ship. From tribute builds honoring family and service, to one-of-one pieces designed with you from the first sketch, each HSP watch is the only one of its kind.

Commissions are taken by appointment, serving Madison, Barneveld, Dodgeville, Mount Horeb, Verona, Middleton, Sauk City and the wider Madison metropolitan area — and by post, anywhere in the United States.